Modulets indhold, forløb og pædagogik

The module comprises a course in market communication in tourism.

Læringsmål

Viden

• different theoretical perspectives on market communication in general and specifically in relation to tourism

• empirical analyses of different types of market communication strategies

Færdigheder

• addressing contemporary issues in market communication in tourism at an academic level

• selecting, describing and applying conceptual and methodological tools for the analysis of issues relating to market communication in tourism

• producing independent and critical analyses of market communication activities in tourism

Kompetencer

• discussing and reflecting on market communication in a tourism context and, on this basis, designing relevant recommendations 

• independently continuing own competency development within the area of market communication in tourism.

Omfang og forventet arbejdsindsats

5 ECTS

Eksamen

Prøver